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Increase Website Engagement: 3 Reasons Why Your Business Could Use An E-Newsletter

Updated: Aug 12, 2020

Your website is live. Now what? Well, the time has come for you to create marketing strategies to increase traffic and engagement on your website. A marketing tool that I've found useful to build my business and to retain clients is an e-newsletter. There are many benefits you and your business can reap from publishing your own e-newsletter, check them out!

1. Keeping In Touch

Your customers and clients are the lifeblood of your business. What better way to stay in touch with your existing customers than through an e-newsletter? An e-newsletter allows you to add personal touches to your relationship and celebrate milestones, both your own and your client's. In addition to furthering your relationship with your clients, an e-newsletter can also allow you to introduce new products, offer special sales or discounts to your existing client base, and encourage referrals.

2. Hook In New Customers

Unless they have an immediate need or come to you through a powerful referral, most potential customers won't buy right away. Often they will shop around and compare which means you will likely never see them again. However if you have a free e-newsletter that offers interested clients the opportunity to learn more about you, your business, and your products for free and they can also learn more about your interaction with your existing customers. A newsletter can be a very simple strategy to turn a one-time visitor into a lifetime customer.

3. Establish Your Expertise

No one knows more about your business than you do which makes you an expert. Likely the construction of your own business has further left you with a great deal of expertise in your field. Share your nuggets of knowledge through your e-newsletter to deepen your relationship with your existing customers and convince potential customers that you are the answer to their problems.

The top 3 email marketing service providers that my clients most commonly use are:

  1. MailChimp

  2. Wix

  3. Flodesk

Any of those three can help you design and execute a beautiful e-newsletter to send to your clients and prospects. If you're interested in joining my monthly e-newsletter list to see how it works, click here to my homepage, scroll down and signup in the "Join My Mailing List" bar!

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