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5 Powerful Reasons to Include Video on Your Website

Updated: May 8, 2020

Video has increasingly become the preferred engagement tool across almost all platforms. But, don’t just take my word for it. Here’s what the statistics show:

  • 54% of consumers want to see more video content from a brand or business they support.

  • Marketers who use video get 66% more leads per year.

  • Video keeps visitors on your website longer – up to 88% more time.

And the statistics on the power of video can go on. Apart from the statistics, there are other reasons why video is a powerful marketing tool and we’ll quickly go through 5 of them.

So, why video?

Here are 5 powerful reasons why you should include video in your marketing.

1. It’s educational

Instead of you actively going out to solicit business, consumers are searching online for the best product or service that fits their needs. In this area, video helps consumers understand your products and services. Your video can make the difference if they understand how your product or service will benefit them.

2. It can increase Search Engine Optimization (SEO)

According to Cisco, 80% of web traffic will consist of video by 2021. That’s a powerful incentive for including video marketing in your business. They are seen as high-quality content that keeps visitors engaged for longer. When done right, they can boost your SEO. So, if you’re using video, ensure you have a strong title and description to help prospects find it.

3. It increases engagement

We’ve mentioned engagement a couple of times so far based on the other benefits of video. But it deserves to be in the list on its own. An engaged audience is an active audience and is more likely to convert to paying customers. So, think of the videos you can put out to capture your audience. Facebook and Instagram Lives, for example, are very good video methods at capturing an audience’s attention and increasing engagement.

4. Video increases brand awareness

Admit it. When you watch a well-done video, you are more likely to remember the details. And of course, you remember the company that produced the video. That’s what video marketing could do for your business as well. Video will increase brand awareness and make your brand more memorable.

5. Conversions will increase

Have you ever searched online for a product or service and watched a video – or several – before making your decision? This is very common, and your prospects are doing the same. Therefore, make sure you’re the one explaining the benefits of your business to them and not your competitors.

It’s time to incorporate video into your marketing

Now that you know video isn’t going anywhere soon, what are you going to do? The best time to start using video was yesterday. The next best time – today. Plus, video doesn’t have to be solely on other platforms. They can work just as well on your website. You can embed them or upload natively and use video to keep your website visitors actively engaged.

So, how are you going to start adding video to your business marketing today?

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